The CEO of Boohoo defends fast fashion and champions authentic marketing
At first glance, it doesn’t seem like much. A stark, black sans serif font and three words: Burberry London England.
Lagos is becoming a fashion powerhouse – and not just on the catwalk. Changing trends have transformed Africa’s largest city, with young Nigerians being drawn away from traditional tailors or Western fashions and toward a glut of homegrown, high-end stores.
Paris Fashion Week starts today, but could the concept of the show be about to change forever?